Forzani Group Profile

Core Values

The Forzani Group Ltd. (FGL) vision is to:

  • Provide the BEST customer shopping experience
  • Have the LARGEST market share and buying power
  • Always remain the LOWEST COST competitor in any retail business that we participate in
  • Offer branded and private branded products in a manner that is UNIQUE
  • Maintain our Company's continued position as the MOST PROFITABLE sports/lifestyle retailer in Canada
To do so we will embrace the following core values:
  • Aim for bold performance targets
  • Ensure that all areas of our business are constantly reevaluated in a bid to continually improve what we do
  • Encourage individual initiatives and risk taking in an environment that is forgiving of mistakes
  • Invest in our people, place them constantly outside of their "comfort zone" so that they and our company may progress faster